Logo & Package Design
As the Brand & Content Manager of The Aquatrols Company, I help craft the brand image of this nearly 70-year-old company.
For the past 9 years, I have worked to revitalize the Aquatrols brand.
One of the first projects I tackled at Aquatrols was streamlining product branding. Aquatrols was a house of brands, and when we conducted market research, we found that customers did not associate with the products they used. When asked what is their favorite soil surfactant, many answered, “We just use the Aquatrols.”
This project aimed to create easy-to-identify elements from the original product but tie them back to the core Aquatrols logo.
Expanding the Portfolio
Designing logos for an expanded product line demands coherence & adaptability to maintain brand recognition while reflecting growth. Each logo iteration should harmonize with the brand identity & translate seamlessly across mediums to ensure a unified brand experience.
The revamped label feels premium by incorporating sleek typography, minimalist design elements, and sophisticated color palettes, captivating the target audience and enhancing brand perception. Through strategic use of high-quality materials and attention to detail, the redesigned label reflects a brand’s commitment to innovation and excellence, positioning it competitively in the marketplace.
"Design is thinking made visual." - Saul Bass